Pink Villa
Pink Villa is a Bollywood celebrity gossip website, similar to TMZ. The site covers daily events in Bollywood, movie premieres, star stalking, fashion events, just to name a few. The site is a mix of editorial and user generated content with media from both users and photographers in India. Registered users tend to be 15 to 40 years old, 50/50 male female, 30% in US, 35% in India, and the rest all over the world.
The redesign project goals were to update the visual design to current aesthetics, encourage people to spend more time on the site and make content more pleasing and discoverable. All the while retaining a large number of banner ads to help generate revenue.