Studio Velo
Studio Velo is a premier cycling retail store in Mill Valley, California. They specialize in striving for excellence as a cyclist, an athlete, and human being. The shop’s philosophy is based upon the belief that cycling offers an opportunity to combine artistry and craftsmanship, innovative technology, harmony with self and the environment, and quality interpersonal interactions.
As the Studio Velo brand and offerings are growing, the website needed to better reflect this. In addition, over the past few years the site hadn’t kept up with current trends in social media, visual and responsive design. The information architecture and content needed to better reflect the current brand, product and service offerings, as well as highlighting popular areas.
Client: Studio Velo
Project: Cycling Website
Role: UX and Visual Designer
Company: Wilcox Design
