California State Automobile Association

California State Automobile Association

AAA’s Northern California’s Club embarked upon a complete re-platform of all their web properties. This provided an opportunity to relaunch the site with a new user-centric focus and look and feel. An 18 month undertaking that encompassed all aspects of the site: member registration, functionality, user experience, content and imagery.

Client: California State Automobile Association
Project: csaa.com
Role: Designer and Project Management