California Grown

California Grown

The California Department of Food and Agriculture and California Growers Associations developed a campaign to increase awareness, consumption and value of California agricultural products among consumers.The visual solution succinctly communicated the promise, quality and mystique of California. The symbol is applied to a variety of media, such as labels, crates and stickers on fruit and vegetables.

Client: Buy California Program
Project: Corporate Identity System
Role: Creative Director
Company: Landor Associates