DuPont

DuPont

A new identity system and brand hierarchy to help visually align over 17,000 products under one cohesive look and architecture. The system also had to accommodate their high profile brands such as Teflon and Lycra in a such a way to promote those products while having them fit within the system.

Client: DuPont
Project: Corporate Identity System
Role: Design Director, Designer
Company: Landor Associates