El Camino Hospital
El Camino Hospital in Mt. View, California, is one of the Bay Area’s premier privately-owned hospitals. With the opening of a new main facility in the Spring of 2009, all aspects of the brand were updated to reflect the new positioning of caring, compassion, independence and high-quality care into a benefit-oriented, unifying idea. A completely re-built website was needed to compliment the new branding, while adding new content for the major users of the site, including patients, community, physicians and employees.